Brand History – SUP Outdoor (Mexico)

Brand History


Tahoe SUP

Tahoe SUP

Tahoe SUP

Tahoe SUP Brand History Image

Since 2008, Tahoe SUP, led by founder Nate Brouwer, has inspired a generation of paddlers with innovative designs and materials, to seek adventure, serenity, personal achievement and a deeper connection with NATURE.

Driven by the desire to EXPLORE the further reaches of his home in Lake Tahoe, Brouwer quickly realized he would need to introduce a new shape than the traditional surfing styles on the market. A board that could carry extra gear, his dog Stella and allow a more efficient glide.

Today, Lake Tahoe is the flatwater mecca for stand up paddling and remains our testing grounds and the inspiration for everything we do at TAHOE SUP. Our boards complement state of the art technology with timeless craftsmanship, bringing new pleasure to the time spent on the water.

Our 2016 board designs and materials continue our tradition of INNOVATION, dedication to quality and commitment to enhancing the sport of Standup Paddling. Experience the Tahoe legend wherever you are in the World as Tahoe SUP continues to inspire a new breed of adventurer.


KM Hawaii SUP

KM Hawaii

KM Hawaii SUP

KM Hawaii Brand History Image

As he looked out on the water in Waikiki where three beach boys were standing and paddling on 60 pound tandem surfboards with custom made elongated outrigger paddles, his initial thought was of his two teenage boys. This would be great way to spend time with family, a way to create special memories that his boys could reflect on long after he was gone. In an instant KM Hawaii was born in the mind of Brett Huf.

Living on Oahu, it was 2006 and a time when even most Hawaiians hadn’t yet heard of the unknown sport of stand up paddling. Not a shaper by trade, this ended up being an advantage as his thinking wasn’t limited to surf-style shapes, but was open to alternative ways and more efficient ways of designing boards. “In the beginning I had no idea what I was doing, but I just kept doing it. I’m just a normal person who went for it.”

He admits there was a lot of trial and error in the early days, and said what helped him was input from others regarding board shapes. “People are always happy to give you valuable info if you show humility when asking.” Beginning with recreational boards and later adding surf and race designs, Brett realized many of the initial SUP boards pushed water instead of cutting through the water efficiently. After consulting with a Navy seal he began looking at how ships moves through the water and applied this to his race boards with huge success.

Considering himself to be just the guy next door, Brett’s payoff is seeing the enthusiasm of someone who instantly becomes hooked on the the sport, helping the younger generation of SUP grow and become champions, and watching a middle-aged person gets on a board and feels like a teenager again. KM Hawaii was founded with a vision of bringing families together, inspiring and changing people’s lives forever. Although the designs and performance of the boards advance and expand, the dedication to it’s roots will always be at the heart of the company.


Odyssey SUP

Odyssey SUP

Odyssey SUP

Odyssey SUP Brand History Image

Odyssey SUP has the perfect stand up paddle board for all levels of paddlers to enjoy every type of water. From Beginners to Fitness paddlers, Surfing or SUP Yoga, Odyssey SUP offers light weight, more durable and affordable board.

All styles of Odyssey SUP, TOUR, SURF, SOFTEE and the YOFIT, feature the innovative composite constructions, RINOtech™ and thermoSUP™.

  • The TOUR, with displacement hull technology, delivers an efficient glide on lakes, rivers and flat oceans with increased volume to packing on extra gear.
  • The SURF combines performance elements for maneuvering on a wave and is also great for family fun and recreation on flatwater.
  • The surf style shape of the SOFTEE features a soft top and rails with innovative attachment points for accessories.
  • The all new YOFIT provides many solutions for the rapidly growing SUP Yoga segment of the sport, with useful features and an exciting new shape, specific to the sport
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