is the online destination for connecting our community with all of our brands, our certified dealers, and the people that make the SUP culture unique. We live to enjoy the great outdoors and have found that standup paddle boarding
has brought a new level of human-powered interaction to our environment.
Learn about our innovative new products, read product reviews, shop
the online store or reach out to our customer service with questions.
Our innovative programs such as Standup for Your Dealer
and Virtual Inventory
, has been designed to reward your local dealers for the online inventory that we have to offer, while encouraging locally focused purchase power.
Know before you go feature stories
from well seasoned SUP
enthusiasts, inside tips from store crews to keep you aware and informed, as well as interactive contests that reward you for embracing and capturing your experiences in the great outdoors.